New Kid on the Block: TRINX
Jennylyn Mercado, a recent multisport enthusiast, proudly rides TRINX, a brand that’s out to make a name for itself in the Philippine cycling market.
Actress Jennylyn Mercado performs mommy-daddy duties to seven-year-old son, Jazz, while pursuing her career, and dabbling in a couple of triathlons such as TriUnited 4 and the Bataan International Triathlon. Training for multisport keeps her in shape. Mercado is your typical age-grouper. She doesn’t consider herself a hardcore or competitive athlete. At gun start, she prefers to be behind the pack. All she wants is to finish the race and improve her times. But she takes training seriously, while playing it cool. The most important thing for her is “being happy through it all.”
Mercado, turning 30 on May 15, values her heard-earned money and doesn’t splurge on expensive gadgets. In 2010, when got interested in cycling, it took her time to decide what bike to get. She was surprised to see six-digit price tags on the bikes in a shop outside her village. “Bumili ako ng pinakamura na road bike,” she said.
In 2015, Mercado learned about TRINX Bikes through a family friend. She was impressed with the bikes’ affordability compared to other big brands. All told, TRINX bikes cost 30 percent less than other bike brands with similar features. One example is TRINX’s STRIKER family called “K” models, the K036 “King of the Affordable Bike,” a star model with a 1020 hi-ten steel frame which is welded by automatic robot, for durability and efficiency.
Mercado was then approached by TRINX executives who offered to sponsor her bike during races. Confident with the quality of TRINX bikes, she signed a contract with them last October to officially become their brand ambassador.
“TRINX offers a wide range of well-built, yet affordable bicycles for all sorts of activities. I found great value and great quality at a low price,” said Mercado.
TRINX Philippines, established in 2014, carries bicycles that can compete against the best bicycle manufacturers in the world. It focuses on the development and production of bicycles to provide consumers with high performance, cost-effective and quality mountain bikes, folding bikes, and road bikes.
“I know my performance equally depends on my equipment and physical abilities,” she added. TRINX will be supporting Mercado, as she trains for Cobra Ironman 70.3 in Cebu this coming August as part of a relay team. She will do the 90-K bike, with her coach Jojo Macalintal doing the 21-K run and her teammate Nicole Ejiansantos doing the 1.9-K swim. Mercado will proudly ride her TRINX Road Bike Tornado 2.0 22 Speed. The TORNADO 2.0 can cut through headwind and efficiently transfer pedaling power to the wheels, thanks to its powerful DT RC55 wheel set and Shimano Ultegra standard drivetrain. It’s also designed by four-time Russian cycling champion Sergey Reosov who makes full use of his rich experience in carbon industry. Her ultimate goal is to finish a half and full Ironman on her own in the future.
Mercado is eager to work hand in hand with TRINX to promote their bikes especially as a first choice among the youth. This is a mission of TRINX, whose motto is to have all people enjoy technological advances in cycling as well as the fun of it by riding bicycles with an affordable price yet world-class quality.
Mercado tells young and aspiring athletes.
“Don’t let anything stop you from conquering your dreams,”
TRINX: STANDARD OF EXCELLENCE
While many athletes and aspiring ones put their dream of owning a bike on hold because bikes usually cost a fortune, here comes TRINX, “the backbone of major bike brands,” to prove that a world-class bicycle is within everyone’s reach.
From its humble beginnings of producing simple bicycle forks more than 20 years ago, TRINX has pioneered and developed time-tested, road-tested quality and technology, and strong international partnerships. It is backed up by a modern steel, alloy, and carbon bike factories in China, Russia and Iran; supplier partnerships in Taiwan where the the heart of bicycle technology is based; the latest German robotic welding technology; a pool of foreign designers led by chief designer and four-time Russian cycling champion Sergey Reosov, and the latest Japanese painting technology.
In 1990, three college friends in China got together to establish a small business that manufactured bicycle forks, baskets, and accessories. They called the business Leonis Hardware Factory which grew into Guangzhou Leonis Machinery Co, Ltd. In 1996, the company began to produce the core component parts of folding bikes, frames, and stems. In 2000, they created their first bicycle. As the company grew larger, a close friend who was also in the bike manufacturing industry suggested that they rename the company “Trinity” to represent the “three friends.” Thus Guangzhou Trinity Cycle Co. Ltd was born.
The company continued to manufacture frames for many famous bike brands all over the world. In 2006, they decided to create their own bike brand, TRINX. It wasn’t long before many bike experts and critics took notice of TRINX’s core strengths in technology, product design, marketing activities, price, service, international channels, distribution, international honors and awards, and experience.
TRINX has three factories: in China, Russia, and Iran. Five years from now, the company looks forward to having the fourth factory in the Philippines. Its factories produce more than one million bicycles annually and in China alone, it has 1,050 dealers. In Iran, the brand is the international and local race choice of Iran’s National MTB Team of Professional Champion Bikers. TRINX is also the leading brand of mountain bike (MTB) in Russia. TRINX bikes are now distributed in more than 40 countries around the world, even as the company still produces bikes and frames for popular brands in Taiwan, Russia, the United States, and other countries in Europe.
In 2013, TRINX chief executive officer Jian Xiong Liang came to the Philippines. A deal was sealed with Filipino partners to give Filipinos a chance to buy world-class quality bikes with affordable prices. A year later, Trinity Corporation was born.
TRINX hopes to correct the misconception that it is just a “cheap Chinese brand.” “If people will just know about the history of TRINX and about the technology that we use to produce our bikes, they will realize that TRINX is very competitive. In fact, some of these big companies have the brand, but they don’t have the technology. TRINX has the techonology,” said an official representative of TRINX Philippines.
TRANSFORMING THE LOCAL CYCLING SCENE
Since setting up shop in 2014, TRINX Philippines is one of the most exciting and promising bike brands going all out in support of local cycling events to get more Filipinos to discover the quality of TRINX bikes.
TRINX has held several events to drum up interest in the brand and support local cycling. The 1st TRINX Fun Ride held last September 20, 2015 in Bulacan saw an impressive 5,000-plus participants. “This kind of activity will be key to developing brand awareness and loyalty amongst the younger generation, and increasing sales as the Philippines’ middle class continues to grow and the need for bicycles grows with them,” said TRINX Philippines’s official representative. Because of the event’s success, TRINX was awarded the 2015 “Gawad Dangal ng Plaridel,” an award given once every three years to outstanding companies who help Plaridel, Bulacan and its people through charitable work and by“giving back to the community.”
Last June 12, 2015, the company participated in the “Sikad Kalayaan Para sa Kabataan” Fun Ride in cooperation with LJ Bikes. Proceeds of the event went to an Outreach Program for the children of Sapang Munti Elementary School inside the Ipo Dam in Norzaragay, Bulacan. TRINX has supported other events such as the Bulacan Tourism Duathlon, 1st PapaDyak Bike Fest in Nueva Ecija, Higanteng Padyak Para sa Kabataan for Out-of-School Youth in Angono Rizal, 1st Padyak San Joseno “Bike for a Cause” in San Jose Del Monte, Bulacan, and the Celebration of Father’s Day at SM City Baliwag.
To know more about TRINX, visit:
AWARDS AND HONORS RECEIVED
ISO 9001:2008 Certified • Top 500 Manufacturing Company (earned the Guangdong Famous Trademark) • Overseas Investment Excellent Enterprise Award • Became part of The International Certification Network • 2015- IF Design Prize for the R950 and R960 road bike designs