Telic Footwear Formal Launch
August 24, 2016 | Todd English, SM Aura Premier, Taguig City
Top US recovery footwear brand Telic launched its products in the Philippines last August, emphasizing its American heritage that drives the production of its high quality products.
Telic principals Bill Taylor, vice president for global sales of Telic International, Michael S. Klecheski, the deputy chief of mission at the U.S. Embassy in Manila, Mike Todd chief executive officer and founder of sales agency, Two Deck, which helps Telic secure business in regional markets, were present at the event.
“One of the most important relationships in any cooperation between two countries is the relationship between business. It really establishes a stake for both sides in continuing that relationship and strengthening it, and that’s another reason why we’re pleased that…we now have Telic here,” said Klecheski.
Telic’s products are known among athletes and active lifestyle enthusiasts as an aid to recovery. Among its notable features are its Terox material that reacts with the body’s temperature and softens as needed, making the footwear feel like a natural extension of one’s feet; its Novalon™ technology that is engineered to provide a unique weight and pressure distribution; its textured foot bed that gives a gentle massaging effect, as well as its recyclable, lightweight, and waterproof qualities.
Founded by Rocco Azzarito in Idaho in 2012, Telic began with only one style in three colors but gained a strong following and was named“Best Comfort Shoe” by the New York Times Reader’s Choice Awards in early 2013. It now offers five styles: Telic’s signature style Flip Flop, the slight-wedged Z Strap, the no toe-post Slide, the closed-toe Dream, and its latest addition, the Mallory. It’s sold in 2,000 stores in the US and is present in 30 countries worldwide.
Telic is at all Res|Toe|Run stores and at R.O.X. Bonifacio High Street and Ayala Cebu. The brand is exclusively distributed in the Philippines by the Primer Group of Companies.