Adidas PureBOOST X Product Launch
February 11, 2016 | Bonifacio Global City, Taguig
Adidas gathered female celebrities and running enthusiasts to experience the PureBOOST X pair, the brand’s newest innovative running shoe designed for women.
PureBOOST X was designed with the female athlete in mind resulting in a high-performance meets high-fashion shoe for women. Adidas used Aramis, a state-of-the-art motion-tracking technology, to study the female foot and how it moves during running to create the shoe. The contours of the female foot inspired the design of the shoe’s unique floating arch detail. The adaptive stretch mesh of the floating arch wraps underneath the midfoot, delivering a supportive sensation you can feel during a run. The unique design allows for a more comfortable fit that works with the foot’s natural movement.
Adidas’s brand ambassador from Singapore, Fay Hokulani, hosted the launch which was attended by TV personalities Karylle and Maricel Pangilinan. Karylle shared how she first got into running and the importance of having the right running shoes. They, along with The Bull Runner and Endurance Sports Community Editor Jaymie Pizarro, other Adidas female influencers, and running bloggers each got a pair of Adidas PureBOOST X and took the shoes for a quick run around Track 30th in Bonifacio Global City.
The PureBOOST X also comes with a Stella McCartney version featuring fashion forward treatments by the world-renowned designer. Showcasing Stella’s design expertise, the shoe pairs an Adidas primeknit upper and extended lacing details for extra support without compromising on style.
The Adidas PureBOOST X costs P5,795; Adidas PureBOOST X by Stella McCartney costs P8,195; available on adidas.com and Adidas retailers nationwide.
Photos courtesy of Adidas Philippines and Raiza Cabugwang